Market Research Day - University of Auckland Business School - Contact - Email - Website - Community Organization

About & Description

The goal of this event is to forge strong links between industry professionals and the University and thus, promote market research and consulting as a career opportunity for students.

The Market Research Day is an event created from the Advanced Market Research course by the Department of Marketing and Dr. Laszlo Sajtos in 2007 with a substantial support from the Association of the Market Research Organisation. Market Research Day Idea: Students of the Department of Marketing present their research report using techniques learnt in the Advanced Marketing Research course (taught by Dr Laszlo Sajtos). Each student group takes a different approach to (designing and presenting) their research, looking at similar issues facing a given sector. The formal presentations give the guest judging panel the opportunity to ask the students questions and assess the level and breadth of the students’ marketing knowledge. The panel then presents brief seminars outlining their own fields of market research expertise, offering the students a glimpse into the skills needed to be successful market researchers in the current business environment. The Market Research Day provides an excellent opportunity to welcome key industry leaders into the Owen G Glenn Building, share their skills and participate with students through the analysis and judging of their research projects.

Founded

Year: 2007

Awards

Winning Teams >2007< Mara Andrew Alisdair Hungerford-Morgan Stefan Nordbruch Esme O'Neill-Dean >2008< Cameron P Bennetts Danielle A Brooks Joshua M Buckley Jenna M Riley >2009< Haeyoon Cho Sarah Dammann Fualosa Feki Melissa Ye >2010< Padgett Johnson Stephanie Gale Yi Sul Kim Laura Chia Angela Edward

Mission

“The Market Research Day provides all students participating in this course with an opportunity to create industry links with those in the research and consulting industry.This event will continue to be held as one of the main incentives for students of Advanced Market Research to develop their research and presentation skills in preparation for their careers.” (Dr. Laszlo Sajtos) “Market research is a very important part of department strategy, an interface between the University and the business community and with industry that ensures relevance and also ensures that when the market place speaks our students are the ones that are preferred.” (Professor Rod Brodie, Marketing Head of Department)